Although there are now multiple ways to distribute music, revenue from physical formats still exceeds that from downloads and streaming combined. The market has undeniably changed and whereas CDs used to be produced in thousands every time, now smaller quantities are often the order of the day. The difficulty with this is that traditional manufacture is not well-suited to producing fewer than a thousand units at a time. A different approach is needed to fill this gap.
What Do We Mean by Short-run Duplication?
CDs can be manufactured in one of two ways; replication and duplication. Whilst the first is ideal when thousands of discs are needed, the latter is perfect for smaller quantities, typically between 50-1000 units. Rather than being a mass-production process, with short-run duplication, discs are printed and then duplicated individually. Read More